2023 Marketing Trends: What to Expect in the New Year

Social Media

By Halle North, Content Marketing Strategist

2022 brought along dozens of new trends and updates to the social media world. From TikTok, to YouTube to the ever-evolving changes on Instagram, keeping up with the latest trends and updates can be time-consuming and a bit daunting!

As we head into 2023, we will, without a doubt, continue to see the social media marketing world continue to change and grow.

Check out our top three social media marketing predictions we’re expecting to see soar as we head into the new year.

SMS Marketing: The Power of Text Messaging for Business

SMS marketing is a highly effective way for businesses to reach their customers because almost everyone has a phone and checks their text messages regularly. SMS marketing can be used for a variety of purposes, including promoting sales and discounts, announcing new products or services, reminding customers of appointments or events and gathering customer feedback. It is a quick and convenient way for businesses to communicate with their customers, and it has a high open and conversion rate compared to other forms of marketing.

Leveraging the Power of Customer-Generated Content and Influencer

User-generated content (UGC) and influencer marketing are two digital marketing strategies that involve leveraging the power of social media and online communities to promote a brand.UGC refers to any content that has been created and shared by customers, such as reviews, ratings, comments, photos and videos. UGC can be a powerful marketing tool because it is authentic and comes from real customers, which can be more credible and trustworthy than traditional advertising or through brand-sponsored posts shared by influencers.

Influencer marketing involves partnering with social media influencers, who have a large following and influence on their specific niche or industry, to promote a brand or product. Influencer marketing can be effective because influencers have already built a relationship with their followers and can effectively communicate the value of a brand or product to them.

Social Media Customer Care: Providing Excellent Customer Service Through Social Media

In today's digital age, customers expect to be able to reach out to businesses through social media for support and assistance. As such, it is important for businesses to have a strong presence on social media and to provide excellent customer care through these channels.To provide effective social media customer care, businesses should:

  • Monitor their social media accounts regularly and respond to customer inquiries and complaints in a timely manner.
  • Have a clear process in place for handling customer issues and resolving them to the customer's satisfaction.
  • Train employees on how to handle customer interactions on social media in a professional and courteous manner.
  • Use social media as an opportunity to listen to customer feedback and gather insights on how to improve products or services.

Don’t Forget About Public Relations

Each year the gap between PR and marketing narrows. 2023 PR will continue to prove that it’s a necessity for brands looking to build their credibility and following. Unfortunately, a lot of journalists are being laid off which means it’s becoming even more important to pay attention to PR trends and crafting your narrative at the right time. Doing so can help brands know the who, how and when in addressing problems and opportunities. This helps reduce the chances of PR opportunities falling through the cracks. Plus, you gain a better sense of how to promote or respond in a way your audience will appreciate. Social media customer care and PR go hand-in-hand.

As influencer marketing continues to grow, PR campaigns should continue to lean on influencer promotions for brand growth.

Want to stay up to date with all the latest trends as we head into 2023? Follow us on our socials for more tips and tricks and subscribe to our monthly newsletter for updates on the social media world and more!

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