Author
Marilyn Cowley
Building brand awareness in a new market takes more than expanding reach. Brands must create meaningful connections, earn trust, and give new audiences a compelling reason to pay attention.
In a recent Forbes article, Marilyn Cowley, CEO of PREM PR & Social, shares how strategic, buzzworthy brand moments can help established brands break into unfamiliar markets. From unexpected activations to bold partnerships, Cowley emphasizes creating experiences that spark conversation, attract media attention, and introduce brands to new audiences in memorable ways. For PREM, effective market expansion starts with generating genuine interest and turning that momentum into lasting brand recognition.
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