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Author
Jiselle Cardenas
Fresno may be the fifth-largest city in California, but it still carries the charm and close-knit connections of a small town. With a limited number of local news outlets and influencers, each selective about the stories they share, breaking through the noise requires more than just a good pitch. That’s where PREM PR & Social comes in. As Fresno’s public relations powerhouse, we specialize in building strong relationships with the media and the community to ensure your story gets the attention it deserves. The “PR” in PREM is more than just a name—it reflects our core strength.
With years of experience and deep local ties, we’ve built a trusted network with our community, news organizations, and auxiliary agencies, such as printing, production, and more, to have a 100% track record of getting your brand in the press. These days, other marketing firms have relinquished their focus on generating PR for their brands or clients due to the decline of print newspapers and everything going digital. However, at PREM, we see a small community like Fresno as the ultimate hub for PR placements, guaranteeing our clients the “buzz” and attention they deserve. Don’t believe us? Check out some of our work that you’ve probably heard of:
Success stories
Beyond Public Relations, our team specializes in event management, marketing, crisis management, influencer collaborations, and social media management. Many of our clients have entrusted us with a combination of these services to execute various business goals and events:
Fresno Mazda Grand Opening
With a five-week deadline and limited budget, the Fresno Mazda dealership trusted PREM to launch the grand opening of its newly renovated facility. The client asked for an upscale, red carpet event, and that’s exactly what we delivered. A blend of event planning, social media management, and PR efforts granted our client an amazing grand opening turnout, a feature on KMPH, and a spotlight on the cover of The Business Journal for the weekly print.
The Red Chickz Grand Opening
TikTok viral, Los Angeles-based restaurant known for the world’s largest chicken sandwich, The Red Chickz, reached out to PREM to market the grand opening of their location expansion to Fresno. With only weeks to prepare, PREM had to strategize how to create buzz for the opening and maintain hype after the restaurant’s launch. Through PR efforts and influencer collaborations, we scored the client a feature on every news outlet in Fresno and collaborated with several influencers, garnering thousands of likes, hundreds of media impressions, and over 300 people in line on the day of the grand opening.
See some clips here: KSEE24/CBS47 | ABC30 | The Fresno Bee | GVWire | The Business Journal
Influencer collaborations: @PositivityStrikess | @MikeyTheFoodieGuy | @VanessaAbc30 | @KimberlyMaeh | @AHero_ | @LexGovea | @VivianaYvonneTV
The Ugly Company
The Ugly Company, a local Central Valley agriculture business, reached out to PREM to help them stand out in the sustainable fruit snacking industry. They were also looking to gain investors to further propel their mission of preventing imperfect produce from being thrown away by upcycling it into healthy, dried fruit snacks. Through PR efforts that raised awareness of the founder’s story, PREM generated positive media coverage nationwide, securing The Ugly Co. over $9 million in investor funding, with one investor being Justin Timberlake, over 255 million monthly viewers, and over 30 PR hits. You can now find their snacks throughout Sprouts, select REIs, and Whole Foods stores.
See clips here: The Business Journal | FoodBev | Modern Retail | Supermarket News | AgFunder News | Bakery and Snacks | Consumer Goods | City Biz | Yahoo Finance
Quesadilla Gorilla Grand Openings
Event management, email marketing, influencer marketing, and PR go hand-in-hand for the beloved Mexican restaurant, Quesadilla Gorilla. The restaurant got its roots in Visalia in 2013 when the co-founders, and couple, Miguel and Mikayla, first opened it, but has since expanded throughout the Central Valley and Central Coast. For the Tulare and San Luis Obispo grand openings, Quesadilla Gorilla trusted PREM to raise awareness in these cities. PREM successfully secured media coverage from various news outlets and collaborated with popular local influencers in each city who have thousands of followers. The restaurant has since flourished as a crowd favorite in every city it has joined.
See clips here: The San Luis Obispo Tribune | KSEE24/CBS47 | KSBY
Influencer collaborations: @ChunSoFunn | @JackiePoalinelli | @SanLuisObispoGuide
Fashion Fair Mall Media Management and Influencer Collaborations
Located in the heart of Fresno, Fashion Fair Mall employs over 2,300 people and brings in millions of dollars yearly, making it a staple for Fresnans. As a pinnacle for shopping, entertainment, and dining, the mall attracts both positive and negative media attention as it is one of the most popular places in the city. Fashion Fair Mall partnered with PREM to manage its media affairs and garner more positive publicity. PREM has been successful in achieving these goals by landing the mall in 63 positive news articles in only seven months and redacting the mall from many of the negatively perceived articles that have no affiliation with the brand. PREM also managed a holiday influencer campaign to spread awareness of Fashion Fair Mall’s holiday Santa photoshoots and its variety of retailers. Through these efforts, PREM has helped solidify Fashion Fair Mall’s reputation as a more vibrant and trusted community destination.
See clips here: The Business Journal | ABC30 | Fox26 | KSEE24/CBS47 | GVWire | Patch | Soap Central | Fresno Bee
Influencer collaborations: @Kara.Mehrten | @Mrs.NoelleG | @ChanteaMcIntyre | @AHero_ | @ChunSoFunn | @KimberlyKJM
North Star Family Center Foster and Adoption Agency
Local Fresno nonprofit agency North Star Family Center, with a mission of helping the Central Valley’s displaced youth find foster and adoptive homes, reached out to PREM to help raise awareness of their mission. PREM successfully publicized their need for foster parents and donations, as well as spread the word about their presence in the community through social media efforts and local news outlets. In addition, we helped the agency build partnerships with other local businesses to generate donations for their foster youth.
See clips here: The Business Journal | ABC30
Why Choose a Local PR Firm with National Reach
PREM PR & Social stands out as the PR powerhouse of the Central Valley with its established roots in the Fresno community. Our relationships with local and national media outlets allow us to leverage our connections when your brand needs it most, guaranteeing your local business national coverage. With our team’s combined years of expertise in the media industry paired with our extensive understanding of the Central Valley’s market, we’re able to tailor personalized strategies that target local audiences and deliver ROI-focused results. Read what our clients have said about us:
Benjamin Moore, Founder of The Ugly Company
“Marilyn and the PREM team are the BEST! They have achieved really strong press for us at The Ugly Company thus far — including spots in Yahoo Finance, Fortune, ABC, and Modern Retail, to name a few. They are professional, organized, and a significant value add to our company. I highly recommend them to any business that needs help with their PR.”
Meg Clark, Director of Marketing of Quesadilla Gorilla
“Marilyn, Bre, Halle, and the rest of the PREM team have been an invaluable asset to our growing business, especially in helping promote the Grand Opening of our Tulare location! PREM made the marketing for this event seamless, timely, and insanely effective. It was a complete relief to know such a competent and dedicated team was working hard on the marketing side of things, so we could focus on what we do best. Along with the rest of my team at Quesadilla Gorilla, I highly recommend PREM for all of your marketing, PR, and social media needs. They're the best!”
How PREM PR & Social Can Help Your Business
PREM PR & Social has the experience, tools, and resources to help your business grow with public relations. Working with so many industry niches has allowed us the flexibility to elevate any and every type of business. Our comprehensive services make us the ultimate one-stop shop as your full-service PR agency in the Fresno area. Our proven track record of satisfied clients demonstrates we can help develop media campaigns that spread the word about your special event coming up, raise awareness about your brand, promote your business, and beyond.
If you have any questions about Fresno public relations and want to make your brand PREMemorable, you can contact PREM at info@premprsocial.com.
