Social Media is a hot topic in 2022! If your business is in San Diego, you definitely need to consider hiring PREM - PR & Social as your Social Media Agency, so you can take your digital presence to the next level. Why is Social Media so important you ask? Check out the information below to see what your business could miss out on, and how PREM can help you make a huge impact in the digital world while increasing profits, and gaining massive exposure.
Social Media Platforms
We are not only talking about Instagram and Facebook, we are also considering all digital touch-points, from Google, Reddit to Yelp. What’s great about Social Media is that it’s essentially free for both businesses and consumers. It allows businesses direct access to their target audience and vice versa. Social Media helps small and large businesses make an impact on their target audience, grow, offer immediate customer service, as well as build loyalty and trust. It is even a great way to appeal to prospective employees, as younger generations begin to enter the workforce. GWI (October 2021) worldwide figures show that internet users, ages 16-64, primarily turn to search engines and social media to research brands. The percentages are predicted to increase as the younger generations become avid users of mobile devices.
Through social platforms, businesses can become more informed about what their audience likes, dislikes, interests, all while gaining feedback. With the Metaverse making a big splash in 2021, it will forever alter the way social media is utilized for companies. If anything, having a digital footprint is becoming even more vital. As a company, you don't want to fall behind but rather, dedicate 2022 to honing in on your brand and Social Media Marketing on all digital platforms.
Overview of popular platforms to consider:
- Location-based Social Media: Yelp, Angi (fka Angie’s List), Nextdoor, etc.
The platforms your company utilizes should be dependent on your brand and audience. You need to consider your target market, supporters of your brand, and their social media preferences. Global WebIndex has determined that globally, 57.6% of the world’s population uses social media and the average daily usage is 2 hours and 27 minutes (October 2021). Pew Research Center shows that since 2014 the 50+ age demographic has been the fastest-growing users of social media. In this day and age, almost everyone has a phone with access to information and social media is only a click away.
Where to start?
If you are unsure where to start, consider a Social Media Agency to work with. PREM - PR & Social in San Diego is a full-service social media agency that focuses on everything from content creation, to strategy, scheduling, and marketing via digital ads. We offer a hands-off service because we want our clients to focus on what they do best and vice-versa. Social media is a 24/7 job and if you are looking for results you need to understand the algorithms and how to manage and market your accounts. Therefore, seeking help is the best first step otherwise trying to figure out each platform can be an overwhelming task.
Marketing on Social Media is not all about pretty pictures, hashtags, and captions. It’s about making strategic choices to attract the right audience and including the appropriate call-to-action. A call-to-action can be a “follow”, “like”, share, or purchase through created funnels. At PREM, Social Media Marketing is always taken to the next level. It’s not only what’s visible on social media, but rather the strategy behind the placement of ads, SEO (search engine optimization) keywords, click-throughs, and brand marketing knowledge. PREM’s San Diego social media marketing team has professional researchers and creatives that can create the digital presence your company deserves. The key is our ability to take on a brand as our own, from brand voice, engagement to growing the account, we are an extension of our client’s teams. If your company does not make it easy for consumers to find, engage, or buy from your brand, you could be missing the mark and losing out on tons of profitable opportunities.
What makes us different from other social media companies?
Our secret sauce - engagement. We have created a unique system all focused on organic engagement with YOUR target audience. Yes, it takes much longer than “buying followers” but buying followers has never helped an account. In the long run, it will always backfire, and we firmly do not believe in taking the easy route. We pride ourselves on learning about each business we work with and what makes them unique, so we can relay that message digitally. We then find your target market on social channels, we interact, respond, engage and ultimately influence them to follow your brand.
It can take one post, story, tweet, or video to go viral to change how the world views your brand. With the growing content options, there are tons of ways to tell your brand's story, evoke emotion or influence. It’s important to have a clear message and keep your branding consistent on all social media platforms. Social Media is ultimately an extension of your brand’s voice, and a social media agency is an extension of your company’s marketing team, working together on the common goal of spreading awareness of your brand.
Calling all San Diego Companies
San Diego is a hot destination for younger generations due to its local Universities and increases in employment opportunities. With the median age of residences at 35, local businesses need to have a strong social media presence. PREM loves working with brands that want to be the best and make a positive impact. If that sounds like your company, call our San Diego office today at 760-687-9995, and let us make your brand memorable!
If calling is not your thing email firstname.lastname@example.org or give us a follow on one of our social media channels.