Case Study

Coast Flight Training

Overview

Preparing a brand for take-off

Coast Flight Training is an aviation company that offers comprehensive services in the San Diego area. Coast Flight Air Center is a full-service FBO, providing aircraft maintenance, fueling, hangar storage, and concierge services for private jet travelers. Their client base ranges from corporate executives to individual leisure travelers and houses Coast Flight Training. Coast Flight Training is a flight school that offers training to become a licensed pilot with locations in San Diego, San Marcos, and Houston/Conroe, Texas. This flight school has a remarkable partnership with American Airlines, which allows their students to train with the best in the industry and land great jobs after their training.

Scope

Social Media

Photography

Video

Reels

TikTok

Social Engagement

Crisis PR

SEO

Digital Advertising

Digital Marketing

Deliverables

94%

Increase Web Clicks from Social

3,600%

Social Engagement Rate

6,000+

New Organic Followers

1

PR Crisis Averted

Results

Bringing brand perception up to par with reality

By utilizing the power of social media, we successfully raised their digital profile to match the quality of their exceptional flight school services and FBO offerings. This in turn has attracted new students from around the nation and increased their authority in the FBO space. Overall resulting in increased ROI from having a strategic social media plan across targeted platforms. The successful amplification of this brand has lead to securing other universities as clients, such as Texas State University's Aviation School and the State Center Community College District's study abroad program.

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