PREM PR & Social transformed Fashion Fair Mall’s traditional PR partnership into a full-service strategy focused on improving public perception and strengthening the mall’s community presence. Our work includes event planning with local law enforcement, social media monitoring, crisis mitigation, influencer marketing, and ongoing PR strategy. This approach has generated more than 130 million media impressions, 40+ earned media placements, five crises averted, and multiple influencer campaigns that boosted event visibility and online sentiment—ensuring positive articles appeared first in search results. As a result, Fashion Fair outperformed other Macerich properties in positive social media share of voice and Santa photo visits, directly tied to our campaigns. Due to our ongoing success, we continue to be the PR agency for the mall.