Author
Marilyn Cowley
Generative Engine Optimization (GEO) is reshaping how brands earn visibility in an AI‑driven search landscape where answers, not clicks, now determine who gets discovered, trusted, and recommended. As generative engines synthesize information from across the web, agencies are rethinking everything from content structure and authority signals to reputation management and technical clarity. The shift demands stronger operations, consistent publishing, machine‑readable content, and a deeper focus on credibility across channels like PR, reviews, Q&A platforms, and thought leadership.
Among the leaders driving this evolution is Marilyn Cowley, CEO of PREM PR & Social, who emphasizes positioning brands as trusted, quotable sources for generative platforms. Her approach centers on high‑authority earned media, sharpened executive messaging, and data‑backed insights that AI can confidently reference: an increasingly critical advantage as “answer one” becomes the new battleground. Across the industry, agencies are aligning strategy, structure, and authority to ensure their clients remain visible, accurate, and competitive in the era where AI decides who gets surfaced first.
