PREM won a competitive RFP from Texas State University to promote its newly launched aviation program. Introduced in 2024, the program needed to build awareness, attract prospective students, and establish a strong foundation for long-term growth. Since partnering with Texas State, PREM has developed a highly targeted organic social media and digital strategy designed to reach the right audiences and convert awareness into action. The results have been significant: classes have reached maximum capacity, the program has expanded into new markets, and PREM has been awarded additional programs to support based on the success of our aviation work. To date, our campaigns have driven more than 43,500 targeted link clicks to the Texas State Aviation website, all while working with a highly efficient media budget of just $500–$1,000 per month. This performance is the result of a focused approach to content, audience targeting, and ongoing optimization, maximizing every dollar invested. As Texas State Aviation expands flight training into new locations across the country, its digital presence has evolved to create a stronger platform to reach prospective students, build awareness in new markets, and support the program’s continued growth. 43,500+ targeted link clicks. Maximum-capacity classes. New market expansion. All powered by a highly focused digital strategy.