Case Study
Nékter Juice Bar
Overview
The iconic juice brand Nékter Juice Bar, known for ingredient transparency long before it was trendy, was searching for the best social media and marketing agency on the West Coast to help evolve how it markets its 220+ locations across 26 states. With a goal to leave outdated strategies behind, Nékter set out to reinvent its visual identity and digital presence, building a bold, modern look designed to capture the attention of its young, health-conscious audience. PREM PR & Social was selected to lead the transformation, reimagining how Nékter shows up online and amplifying the brand’s first major refresh in more than 10 years.
Scope
Deliverables
1
Full Brand Refresh & Social Media Reskin
20%
Increase In Web Traffic
10+
Influencer Collaborations
10%
Increase In Followers
Results
From high-impact social stunts to precision-targeted ad campaigns, we crafted a digital rollout designed to capture the fresh, vibrant energy of the new Nékter. Our team developed a steady stream of trending, culturally relevant content while producing engaging assets that supported seasonal launches, limited-time offers, and in-store promotions across all digital channels. With Nékter reinventing itself after more than a decade with a bold new look and feel, we translated the brand’s refreshed identity into a dynamic digital presence—bringing the transformation to life in a fun, engaging way that resonated with its health-conscious audience. The rebrand was further amplified through strategic collaborations, including partnerships with iconic mom influencer Krista Horton and Disney Jr., helping the new Nékter capture the attention of millions and generate meaningful buzz across social platforms.
Client Testimonial
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