Los Angeles’s viral Nashville hot chicken restaurant decided to bring its crunchy chicken and world’s largest chicken sandwich to the Central Valley. The Red Chickz asked Fresno’s best food PR agency, PREM PR & Social, to help make a sizzling debut in Fresno with a launch strategy that brought the heat. From event management and planning that ensured a seamless grand opening experience to influencer marketing that spread the buzz across social platforms, our team orchestrated every detail. We captured the excitement with vibrant photography and cinematic videography, amplifying the brand’s flavor and flair. To reach the wider community, we secured radio advertising that kept Fresno tuned in and hungry for special promotions and events. We also helped host a VIP influencer day and grand opening events. Together, these efforts created a launch that was a citywide celebration of flavor, fun, and fried chicken done right with buzz that lasted for months.